The art of convincing people to have fun

Also known as the Coney Island of South Carolina, Myrtle Beach has its own unique vibe! There is always a variety of things to do from the beachfront boardwalk to souvenir stands and restaurants, plus 60 miles of bodacious beach!

With the goal of getting people to visit Myrtle Beach (not dumb beaches in Florida), we had to show people what they were missing if they didn’t plan a trip. Myrtle Beach is a great place to make memories and have lively experiences.

This fun campaign brought many new customers to their website

Through a series of videos and the implementation of a digital strategy, we drove people to visitmyrtlebeach.com.

Our results:

• We collected 6,565 unique emails
• Drove 50,000 visitors to their website
• View Metrics were 54% higher than industry average