Long Story Short
The following is a collection of thoughts, musings, ideas, and breakthroughs written by humans that work here. Maybe you’ll find some life changing nugget in here. Or it will provide a new perspective. Or some comedy. Either way, it’s free.
Going Beyond the Screen to Create Connection + Transaction
Why should we care about movies? Because they’re being leveraged beyond theatrical or streaming releases in really big ways that can benefit brands. We take a look at some of…
How Social Impact Affects Small Biz
Social Impact is more important than ever. For the first time, purpose-driven shoppers have overtaken value-driven shoppers. Even amidst inflation. What is the difference between these two audiences? IBM Institute…
On Brand, On Demand, Women Led Business
At Arthur Elliott, we’re focused on building brands from the ground up, making hyperlocal hyper relevant. But Julie Tassy has taken hyperlocal to a whole new level. She created the…