Ideas – Content

Long Story Short

The following is a collection of thoughts, musings, ideas, and breakthroughs written by humans that work here. Maybe you’ll find some life changing nugget in here. Or it will provide a new perspective. Or some comedy. Either way, it’s free.

How We Rev Up Sales

Whew. It’s been quite a few life-changing years. No, I’m not talking about that pesky pandemic. Rather the changes we have seen in the automotive industry. From the lack of…

CPG vs CPG

Consumer packaged goods. Most marketers who hear CPG think immediately of fast-moving products like packaged foods, beverages, toiletries, candies, cosmetics, OTC drugs and dry goods. But there is another CPG:…

Visual Voice Vibe

Building a brand begins with what it will look like (visual); what tone it speaks in (voice) and what feeling you want all to experience (vibe). Now is the time…