Made in America for many years meant ‘quality goods’. But the cost of manufacturing pitted against other countries’ lower cost of living and producing goods made “Made in America” products many times too costly. This also led to quality suffering as the USA tried to keep pace with the competition being forced to cut corners. But things are changing direction again as the supply chain dynamic has shifted everyone’s perspective on how far they want their goods to travel. Beyond that, people have also relooked at their priorities. Quality is trumping quantity and that has opened the door for homemade makers to make homemade goods right here at home, that consumers seek out and choose over other options.

  • The Makers Market is an online e-tailer whose goal is to rebuild the legacy of American Made one small business at a time. They bring fresh, handpicked items from new makers every week. An ideal ecommerce solution for all those smaller makers looking to sell their one-of-a-kind Made-In-The-USA products to the masses. Want to shop in person? They host events (mainly in California) where you can shop the old-fashioned way — live. This variation of Etsy plays into the hearts and minds of those excited by the resurgence around the legacy of hyper-local American Made Goods.
  • Can “Made in America” Lead to Better Living? According to “FromTheForest.com“, American-made products are frequently more environmentally friendly than their foreign equivalents. This is because American manufacturers must adhere to state and federal environmental regulations. For example, when you purchase American-made maple engineered flooring, you know every piece of flooring follows American regulations, like CARB compliance. Not every country follows environmental and pollution restrictions as strict as those in the United States. American-made products come with the guarantee that the manufacturer meets American standards. From cleaner manufacturing practices to health and safety product regulations, American-made goods are a responsible and environmentally friendly option for consumers. Seems like a no-brainer.
  • All-American Clothing provides a list of brands beyond fashion that are 100% American Made. Check out what you can buy from this list of 100 brands here. You’ll find some well known names like All-Clad, Arm & Hammer, Maglite, Vermont Teddy Bear, Rawlings and Husqvarna but also some surprising new ones such as Okabashi (shoemaker), Nordic Ware (baking pans), Kazuma (surfboards), Orca (coolers) and Aqua-Rita (tables that sit inside pools).

You might have guessed that we chose this topic because it is after all, the month of our nation’s birthday (July 4). But we also felt the conversation was relevant to many brands who are looking for ways to set themselves apart.

Long story short: Why not look at how you can make everything here at home? We know products are more complex than in the past, but just maybe, there’s an option for you to simply, make it local and make it matter more. Want to talk to us about how to make it in (and then own) your corner of the world? Contact us at rob@arthurelliott.com.

Posted

July 25, 2023

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