Why should we care about movies? Because they’re being leveraged beyond theatrical or streaming releases in really big ways that can benefit brands. We take a look at some of the best examples of branded partnerships so you can benefit from their success. And, in the face of viewer fragmentation and increased cord-cutting, entertainment advertisers are looking to make an impact beyond traditional awareness media such as linear television or the box office (as well stars who have access to additional revenue streams from the back end sales.) So grab some popcorn and settle in for this short read to learn why it might be time to think about linking into the big (or small) screen for big impact!