Northstar – Intro
The Carraway Team
Attracting luxury clients in a competitive market
Why do people choose a real estate agent? Branding. And to stand out among a sea of giants, this team at Northstar needed something modern, elegant and classy, that represented them in a unique way. Then they needed a brand strategy to increase awareness of their new team and attract high-end clients looking to buy, sell, and invest in the luxury home market.
Branding + Digital Strategy + Development
Northstar – Images
Northstar – Columns
Northstar – First Content
Building a Website
A new brand needs a new site
This brand needed to feel lavish but still approachable. One of the assets we immediately created was a mini website for the Carraway Team that set them apart, showed their industry knowledge, and gave them a luxury feel. We also needed a place we could drive specific display ads to and collect customer information for future advertising.
Northstar – Grid Images
Northstar – Second Content
Social Platform Refresh
Connecting the brand to its audience
Of course, an integral part of any brand strategy includes the social media platforms that help drive awareness. We created templates this team could use over and over to promote Open Houses, New Listings, Coming Soon properties, Just Closed properties and bio posts to introduce new agents.