Tough Cleaner, Smart Brand: How Blue Wolf Cleaned Up at Retail.
The Challenge
Tough cleaner, fragmented brand. Blue Wolf had the product power—born in the coal mines—but lacked the unified brand presence to grow beyond its strongholds. With inconsistent visuals and disconnected messaging, it couldn’t scale across retail environments from small-town hardware stores to national chains. It needed a brand that could clean up in every market.
Our Strategy
Build a rugged, retail-ready brand—designed for scale.
- Build a rugged, retail-ready brand—designed for scale.
- Brand Identity Refresh Developed a tougher, modern look that maintained Blue Wolf’s grit while scaling cleanly across packaging, print, and digital.
- Website Overhaul Created a streamlined, B2B/B2C-friendly site to showcase product range and strength.
- “A Breed Apart” Campaign Rolled out a story-led campaign across print, social, animation, radio, and POS to highlight origin and power.
- Retail Activation Engineered displays, signage, and shelf-ready kits that grabbed attention—and worked everywhere.
