Lennar – Intro
Creating campaigns that yell dream homes
In the real estate world, Lennar is one of the more established brands (#2 in the country). But in a budding market like the Carolinas, the competition is stronger than moonshine and just because people know your brand, doesn’t mean they will always choose your product! So, our job was to create compelling messages for each community to keep Lennar top of mind as people move like crazy to and around Charlotte.
And yeah, it’s a crazy market here. It’s like yelling at a swim meet…to people underwater.
Branding + Digital Strategy + Video
Lennar – Images
Lennar – Columns
Lennar – First Content
Branding a Community
A house is not a home
To truly find meaning, we dug deep into each neighborhood to explore the area, such as the location, amenities, and history and captured the individual “cute” charm held within. We then looked at the target audience…first time home buyers to retirees and everyone in between. Then we created personas and tone for each. You mixed it all together and you can almost smell the apple pie sitting on a new homeowner’s windowsill.
Lennar – Video
Lennar – Second Content
Video is King
Creating more awareness. Selling more homes.
It’s true that being on site is the best way to get the “feel” for a home. But if you can’t make it in person, we wanted to give customers the next best perspective of the neighborhood – a heartwarming quick video. We used drone footage, interior shots, highlighted vendor programs, and once we even danced in our socks on the hardwoods…because that’s what you need to do to sell homes.