Spirits of Alchemy
Creative Design, Social, Website
We built the brand, designed the packaging and created and launched the digital experience that unified it all.
A website you can feel…touch, smell, hear…
Spirits of Alchemy’s end goal is to create transformative personal experiences through cocktail mixers. We made sure each product page brought the brand to life —with words, visuals, and videos transporting you to the Italian countryside, a Cuban dance club, or a hammock on the beach… We even curated branded Spotify playlists for each flavor, linked them to the website, and ran a multichannel digital campaign to connect all consumer touchpoints. Mixologists indeed.
Spirits of Alchemy sold out of 2 product flavors soon after the site shipped. And has since been a beverage feature at 10 community festivals, a local news story, and was a special addition to food and beverage legend Bob Peter’s subscription box. Best of all, SofA now owns its corner of the shelf in specialty boutiques across the US…and is growing!
