Demi Bagby
Branding, Creative Design, Social, Website
In an industry where image is everything, how do you remain true to your core values, inspire the masses, AND leave your mark?
Flip off…everything. (C’mon, not the bird…BACKflips.)
Demi Bagby, a fitness influencer and entrepreneur known for her flips, (and 16 million followers), needed two logos. One to represent her vibrant lifestyle, and one to support her non-profit organization, The Powerfully Positive Project. BOTH represent Demi, her core values, and the edge she brings day-to-day. We created a set of brand guidelines that included fonts, logos, lockups, and color palettes. Not only that, but we took our concepts behind the brand guidelines and applied them to other areas of Demi’s life such as branded merch patterns, sponsored content writing, and other promotional materials.
