Catalyst Capital Partners
Branding, Creative Design
To attract more investors and thus create more investments, Catalyst sought out help to redefine their messaging … and to do so, they needed to define their brand.
A magician and a scientist create a multi-family development …
Catalyst—the spark of transformation, the alchemist of change, is the company that takes two elements and combines them to create more. More brilliant ideas, more golden opportunities, more for their investors.
We began by unveiling their brand archetype—the magician. We then delved into the competitive landscape and conjured opportunities to dazzle and shine. Our focus then shifted to their brand experience—how it magically enchants investors, their cultural beliefs and values, and how their developments reflect this. Oh, and we crafted them a new logo, investor relations kits, videos, collateral pieces, transforming them into MORE than just your typical development group.
