Matrix Frame – Intro
No Trade Show? Pivot
COVID killed the trade show. The traditional way of reaching customers for Matrix Frame USA, a retail light box display company, became complex. So, we pivoted. Prospects couldn’t come to our booth – so we went to them.
There was one issue. This product needs to be seen to really sell itself. It’s literally a display piece. So, we mailed themed boxes to each customer with a “mini” version of a light box custom made for each retailer with their own company logo on it. But that was just the beginning…
Trade Show + Presentation Design + Email + Landing Page + Video + Mailer Box
Matrix Frame – Images
Matrix Frame – Columns
Matrix Frame – First Content
A New “Frame” of Mind
Reimagine the Possibilities
We needed each buyer to understand this isn’t just a metal frame with a backlit display. It’s a way to create an experience. To transform not only a space, but a customer’s “Frame” of mind. Matrix Frame was just a tool. The retailers were the creatives!
So, we created a theme full of color and shapes and pizzaz! And we included a little branded Play-Doh to get their own creativity flowing. Lastly, we added a sizzling video, accessible by QR code, to get them to start thinking about all the possibilities for their retail location.
Matrix Frame – Video
Matrix Frame – Grid Images
Matrix Frame – Second Content
Outside the Box Thinking
Repair, Rethink, Reimagine Retail
We know these direct mailed boxes received attention. And when the trade shows came back online, we were one step ahead with a campaign and imagery that we could already connect to.
We created a story and presentation for the owners to present, ads for the trade pubs, a landing page, and bigger light boxes with brighter colors that challenged retailers to rethink, repair, reimagine retail!