Foster – Banner

Foster – Intro

The

Foster

CPG
Program

We accelerate emerging brands seeking to establish and expand their presence in the US market.

The insight of a CPG Consulting Firm.
The wisdom of a CHANNEL Sales Manager.
The expertise of a CREATIVE Ad Agency.

Foster – Products

Foster – Mission

Our
Value

We help our clients succeed in the natural products market by using our experience to navigate the complex set of factors that confront new brands.

Our focus on natural, organic and sustainable products follows our belief that minimally processed and sustainable goods are better for people and for our planet.

We value strong relationships with our clients and seek to earn their trust and respect by always doing what is in their best interest.

Foster – Bespoke

Bespoke
Solutions

A partnership designed to be flexible to accommodate where you are in your product’s life cycle.

Foster – What We Do

What
We Do

Feasibility Study

  • Competitive landscape audit
  • Brand (packaging/share) audit
  • Review of relevant trends
  • Define target consumer/review consumer
  • Identify channel opportunities
  • Estimate market size
  • Review corporate structure
  • Cash flow analysis
  • Risk assessment

Foster – Services

Our CPG
Services

CPG Consulting

Business Planning
  • Market analysis
  • Consumer analysis
  • Competitive analysis
  • Forecasting
Marketing Strategy
  • Demographic analysis
  • Positioning
Product Development
  • Copacker evaluation
Logistics
  • 3PL Selection and Management
General Business Management
  • Regulatory compliance support
  • Backoffice support
  • Customer service

Creative Agency

Brand Strategy
  • Brand promise
  • Brand identity
  • Brand messaging
  • Brand guidelines
Design
  • Logo and branding
  • Product photography
  • Packaging design
  • Collateral design
  • Web development
Advertising and Activation
  • Brand management
  • Media planning and management

Channel Sales

Sales Support
  • Broker network management
  • Customer relationship management
  • Tradeshow planning
Category Management
  • Retailer line reviews
  • Promotional planning
Retail Compliance
  • Portal management
  • New vendor setup
  • New item setup

Foster – Obstacles

Instead of navigating
through obstacles,
we help you avoid them.

Foster – Learn More

360° View

Taking on a new market in a big way doesn’t take courage, it takes solid strategic know-how. We have tools that work to identify your path to purpose to limit surprises along the way.

Learn More

Foster – Contact

For more information
please contact:

Phil Gentlesk

phil@arthurelliott.com