File under Love
Valentine’s Day: From Concept to Content (And More)
Feast your eyes on this feast..for your eyes…
Here are some photos from our recent Valentine’s photoshoot for Spirits of Alchemy. Our team covered everything from concept to staging, to props, to the actual taking of the photos (otherwise known as #photography), to editing, to writing, to POSTING.
We’re #storytellers. Blah, blah, blah — we say it all the time, and we’re not the only ones. As lucrative as storytelling is, telling THE RIGHT story at the RIGHT TIME is the true money-making move. When you leverage a topical event, occurrence, or experience you grab people’s attention (and then hopefully their wallets.)
With two featured flavors and one featured cocktail, we elevated the Spirits of Alchemy brand by telling a #story that consumers were inclined to listen to.
It’s #ValentinesDay. You’re going on dates, to group hangouts, or just celebrating your disdain for the holiday itself…cocktails are without a doubt involved — alc or non-alc.
With compelling imagery and descriptive copy, we turned an emerging cocktail mixer brand into the perfect Valentine’s Day accessory.
“The lingerie of cocktails” if you will.
“Velvet soft, easy to take off, and sexy as hell.”
“It’s as simple as “unscrew, uncap, undress. Sexy, easy, and elevated cocktails at home, in bed…in the bathtub…in the backseat of your car…”
In the mood? Check out Velvet Mood and more at drinkspiritsofalchemy.com/shop, then try it for yourself.
