File under The Perfect Gift
Patagonia, the Planet, and Charlotte’s South End
It’s the season of giving.
Gratitude is high and the pursuit of the perfect gift is even higher.
So, in the spirit of all things hyperlocal, let’s chat about a brand built on the very framework of giving back — Patagonia — who also happens to be moving in next door. Hi neighbor.
Geez, where to begin? How about here: Gifts with a story.
Buying has an impact on our planet — with an obvious spike around the holidays. So how does a brand with product to sell maintain its core value of prioritizing our home planet AND making its year-end quota?
Well, with Patagonia’s Worn-Wear — a year-round opportunity to trade in + buy used Patagonia gear. “A throw-away mentality doesn’t bode well for our planet,” says Patagonia. By keeping our stuff in use longer, buying used, buying less, and buying only what we need, we give used gear a second chance and reduce consumption along the way. Source: Worn Wear by Patagonia.
Still in pursuit of the perfect gift? You’re welcome.
Hoping to shop local for the holidays? We love that. Although Patagonia is no local mom-and-pop shop, they believe in empowering action locally.
Patagonia Action Works is an online platform that makes it easy to act. This online network connects friends, customers, and like-minded individuals to others in their area who work on the same social issues they’re passionate about. “It’s kind of like a dating website,” says Patagonia founder Yvon Chouinard, but for people looking to make an environmental difference. A digital tool that facilitates human connection, this platform presents an opportunity to do things differently — and amplify what the community is asking for. Source: Patagonia Action Works
Speaking of what the community is asking for…Patagonia is answering. AT. ALL. TIMES. Forget the season of giving, this is more of an all-year kind of thing.
New puffer jackets, used puffer jackets, way more than just puffer jackets, and a donation to the preservation and restoration of natural environments with every purchase…we’re in.
