Arthur Elliott’s Spotify Wrapped

It’s about owning your corner of the world — and the top of your own charts.

It’s the most wonderful time of the year. The holidays? Yes. But it’s also the time of year when Spotify listeners from across the globe come together to celebrate which songs, artists, and more reigned supreme and topped the charts for a personal user experience. Enter: Spotify Wrapped

For the ninth straight year, Spotify used data to compile a fresh, visual look at individual user’s top songs, artists, genres, and more over the past year.

Using data, Spotify can deliver these results in its purest, authentic form — and it’s visual. It’s inviting. It’s the chance to show off a little about you — and learn a little bit more about those you think you may know well. As a bonus, Spotify makes it super easy to share your personal results with the rest of your social media fam.

Spotify’s 2023 Artist of the Year…Taylor Swift.

No surprise there! But why does it matter?

It’s authentic. Spotify says, “Think of 2023 Spotify Wrapped as a celebration of the real, the realer, and the realist listening moments that defined our year. It’s the receipt that you’ll definitely want to keep…”

It’s an experience that displays “new and refreshed data stories to bring you to the heart of your listening.” And it works — year after year. This year, users can check out “Me in 2023,” “Sound Town,” and “Top 5 Genres” within the updated interface.

Personalization is key to bringing it all together.

In the words of Ciara, “Level Up.” This year, users are sent a special “thank you” video message from their top artist. It’s the gift that keeps on giving. It’s a mini self-discovery of the things you might have already assumed about yourself. We’re right there with you.

And the receipts are the gifts that keep on giving — and sharing. The Verge reports that Spotify’s Wrapped is so popular this year that the service crashed for some users.

Now mixing.

Spotify isn’t just about music — it’s about growth and creativity. Spirits of Alchemy, a local cocktail mixer brand in Charlotte, North Carolina rooted in creating new user experiences, used specifically curated Spotify playlists to help launch its brand earlier this year.

Each playlist was created to help users of the mixers “transport” to a “different place” aligning with each flavor of the brand. A simple, effective use of a global platform to help bolster the effectiveness of a local brand. A pairing of music and mixers to create a transformative personal experience.

What’s being played in Arthur Elliott’s office?

There’s always something on the speakers while we make the magic matter.

  • Arthur Elliott’s top artists are The Eagles and Fleetwood Mac
  • Arthur Elliott’s top song is “Take It Easy” by The Eagles
  • Matt’s top artist was Charli XCX
  • Maddie’s top artist was Hozier
  • Jenn’s total minutes of listening combined to 14 days non-stop
  • Megan played a total of 1,841 songs

Until next year! Happy listening.