Visit Myrtle Beach
Creative Design, Digital Media
Visit Myrtle Beach started working with Project Time Off, a study that said Americans don’t take enough vacation time. They asked us if we had any solutions to that problem…
Sorry — but you’re allergic to fun!
The idea quickly came to life with a video campaign that suggested Myrtle Beach was the cure for your “allergies.” The fake pharma ad brought many new customers to their website through a digital strategy, targeting different direct flights from Northern cities to Myrtle. The results? We collected 6,565 unique emails, drove 50,000 visitors to their website, and collected view metrics 54% higher than the industry average.
