NC Pediatric Dentistry
Creative Design, Digital Media, Social, Website
How do you convince kids to visit arguably one of the most hated places by children everywhere? You flip the script — and include them in the conversation.
What do molar costars, floss-ophers, and cavity crusaders have in common?
(They prioritize smiles…haha)
It may be cheesy—but it works. We took our speak to the people, not the crowd mentality one step further and ran with kid-friendly messaging directed at new and recently moved parents AND their kids. NC Pediatric Dentistry wanted to increase new patient sign-ups across their 17 locations — and they did. Our campaigns increased brand awareness with over 18,000 conversions across all 17 offices, and our messaging made EVERYONE (maybe even you) smile a little bit brighter.
Targeted campaigns ran across paid social, Google ads, and programmatic displays to connect to where both parties stood in their unique stages of life. And then we designed and developed a new website centered around the importance of oral hygiene to teach kids that their smiles are theirs to care for and that the dentist’s office is anything but scary.
