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Building $100 million in incremental sales doesn’t happen with templates and one-size-fits-all thinking. It happens with a marketing system designed for 2,500 fiercely independent NAPA store owners—each with their own market, mindset, and bottom line. We delivered just that. From brand-safe creative and smarter co-op usage to proactive store outreach and geo-targeted campaigns, we turned national strategy into local action. The result? A 1,475% ROAS, real-world sales lift, and a model that helps one of America’s most iconic brands win—store by store, town by town and across the country.

The Challenge

NAPA Auto Parts is one of the most recognized and trusted brands in automotive retail—with over 100 years under the hood and an expansive portfolio of nationally distributed in-house brands. But unlike most big box retailers, NAPA doesn’t own the majority of its stores.

Instead, it relies on a network of over 2,500 independent store owners, each deeply rooted in their communities, each making their own day-to-day marketing decisions.

That means millions of dollars in brand trust—and revenue potential—are in the hands of non-corporate operators. So the challenge isn’t just branding. It’s control, consistency, performance—and above all, sales.

How do you align thousands of stores under one national umbrella without losing the local instincts, voices, and relationships that make those stores thrive?

That’s where our multi-location expertise and our personal, store-by-store approach come in. We don’t just support from afar—we get in the trenches with NAPA store owners, talk to them directly, and help them win in their own backyards.