Where national brand power meets 2,500 local realities. This is how we drive measurable results across one of the most complex retail ecosystems in America.

Where national brand power meets 2,500 local realities. This is how we drive measurable results across one of the most complex retail ecosystems in America.

Building $100 million in incremental sales doesn’t happen with templates and one-size-fits-all thinking. It happens with a marketing system designed for 2,500 fiercely independent NAPA store owners—each with their own market, mindset, and bottom line. We delivered just that. From brand-safe creative and smarter co-op usage to proactive store outreach and geo-targeted campaigns, we turned national strategy into local action. The result? A 1,475% ROAS, real-world sales lift, and a model that helps one of America’s most iconic brands win—store by store, town by town and across the country.

The Challenge

NAPA Auto Parts is one of the most recognized and trusted brands in automotive retail—with over 100 years under the hood and an expansive portfolio of nationally distributed in-house brands. But unlike most big box retailers, NAPA doesn’t own the majority of its stores.

Instead, it relies on a network of over 2,500 independent store owners, each deeply rooted in their communities, each making their own day-to-day marketing decisions.

That means millions of dollars in brand trust—and revenue potential—are in the hands of non-corporate operators. So the challenge isn’t just branding. It’s control, consistency, performance—and above all, sales.

How do you align thousands of stores under one national umbrella without losing the local instincts, voices, and relationships that make those stores thrive?

That’s where our multi-location expertise and our personal, store-by-store approach come in. We don’t just support from afar—we get in the trenches with NAPA store owners, talk to them directly, and help them win in their own backyards.

The Approach

We designed a full-scale, multi-location marketing solution that turns brand equity into real-world, store-level results. And we did it with a hands-on, highly personal approach—because the most effective local marketing programs are built on trust, relationships, and relevance.

NAPA’s independent store structure demands a marketing solution that’s not just scalable, but sensitive to the nuances of every market. We built a full-service, multi-location marketing engine that aligns national strategy with local connection and delivers measurable business results at scale.

Proactive, Personal Relationships

We’re not managing from a distance—we’re in the trenches. Through regular outreach and one-on-one communication with store owners, we gain insight into their markets, goals, and day-to-day realities. That intelligence fuels smarter local strategy and deeper engagement.

Local Programs, Custom Frameworks

Every NAPA store is different. So we build modular, flexible programs that adapt to each location’s needs. Whether it’s a regional promotion, a seasonal push, or a unique market challenge, our programs flex accordingly—without compromising national brand consistency.

The Markitect System

A brand-safe, on-demand creative platform that lets store owners:

  • Customize pre-approved assets with their own details
  • Swap out dates, products, events, and offers
  • Generate flyers, digital ads, signage, social content, and more

All within a centralized approval workflow—ensuring brand integrity at every turn.

Smarter Co-Op Activation

We’ve managed co-op programs for 20+ years. Our streamlined system helps owners unlock and deploy national funds with less friction and more precision.

We handle:

  • Strategy + eligibility
  • Creative production
  • Submission + tracking

Which translates to more participation, more funding in-market, and better ROI.

The Waterfall Strategy

We start with the most actionable, highest-impact efforts first—like activating a brand kit or running a geo-targeted ad—then layer in more complex marketing tactics over time. It’s a methodical way to maximize local marketing potential without overwhelming store owners.

Full-Funnel, Channel-Agnostic Support

Whether it’s AE 360 digital ads, paid media planning, social content, or event support—we deploy creative and strategic resources wherever they’re needed most. Our teams are fast-moving, locally informed, and nationally aligned.