NAPA Auto Parts
Creative Design
Yes, business-to-business sales are different than business-to-consumer sales. But the world is evolving, and all transactions are becoming more digital and more fluid…so no matter who you’re selling to, you still need to stand out, be engaging, leave a lasting impression, and most importantly, keep people coming back.
B2B is the new B2C.
At the end of the day, you’re selling to people. All people want is to be entertained, heard, and valued. And who doesn’t love a little sprinkle of gamification? Here are some of the ways we come up with B2B programs:
Themed Ad Campaigns
The language may be different, but businesses are run by people. People are still influenced through social, digital, flyers, posters, print, etc. Interrupt, engage, motivate…
Earn Backs
A great way to keep your customers engaged is to hook them early with something they love. Tickets to a big race? Cancun? Make a deal. “I’ll provide X for you.” And every time they buy from your store, part of their purchase will go towards earning it back. It’s one way to keep them always purchasing from you — like a punch card at your local bagel shop.
NAPA Cash
Nothing works better than cash. And who doesn’t love a little scratch-and-win game? With every purchase of “X,” customers receive a NAPA Cash game piece where they scratch to win “NAPA” cash. The best part: NAPA cash is only good at NAPA stores. So, stores get two transactions out of one!
Buy this, get THIS
Sometimes you’ve just gotta make it super simple. With every purchase of “X,”” customers get…a branded hat. Or maybe if you’re the first call of the day, you get…lunch on us? It’s just one more incentive for your customers to call YOUR store vs. the competition’s.
Buy this, enter to win THIS
Buy a big money prize — like an ATV. Make a splash! Tell your customers that when they buy with NAPA, they will get X tickets entered to win the ATV, car, boat, or whatever it may be. Then make a big deal when you give it away.
