Indigo Home
Branding, Creative Design
How do you attract ambitious home buyers in a constantly growing market? In a room full of birds…be the peacock. Bold and brilliant, with impeccable style. In other words —
Ruffle some feathers. And then flaunt yours.
Indigo Home combines real estate with the style and vision of interior design. Good design evokes feeling, feeling creates attachment, and attachment sells. But what does it look like? Inspired by difference, we chose the peacock as the brand’s animal archetype (and now the bird references make sense). Using this symbol of inner beauty and perfection, we created a logo, style guide, brand messaging, and digital presence that built a highly recognizable look and feel, making sure Indigo Home could own their corner of a highly competitive market.
