Concorde Construction
Branding, Creative Design
We unearthed who Concorde is as a brand. Created a rallying cry, and then stamped it in wet cement.
WAY. BETTER.
We were called on to define and elevate Concorde’s existing brand for a new day and a new way. And, most importantly, we had to ensure their internal team and external resources embraced the bigger, always-getting-better Concorde. A brand means nothing if the people wearing it don’t know what it stands for. So we created a blueprint designed to amplify their archetype and then we turned that blueprint into something tangible, visual and unforgettable.
Archetypes. Brand guidelines. Color pallets. Font packages. Internal Videos. Copper hard hats. Copper walls gleaming with core values. We worked with Concorde to create a whole new façade for the brand, and then captured it all in a dazzling new website. You could say we helped a builder build a beautiful brand.
