TOPDON
Creative Design, Digital Media, Social
It’s hard to give personality to diagnostics tools, let alone explain “what” a diagnostic tool is and why you should have one. It’s even harder when said tools belong to an international brand that needs to translate into American mechanic culture.
The art of memes. A universal language.
As a brand from China, TOPDON’s messaging is very different from that of the US and often translates to something that…sounds translated. Our job was to help TOPDON USA regain the trust of American consumers by giving their social presence a little bit of personality, and positioning TOPDON USA as a brand that understands its customers regardless of the language they speak. We did that through memes. Yes — memes.
We ran a digital, paid search, and email marketing campaign that received an outstanding ROI of approximately 599%, generating $517,715.87 in sales in 19 months. For our email drip campaign, we saw high click-through and engagement rates that increased our total recipients by 163,000 and led to $78,401.89 in revenue. We even sold $1M with one Black Friday campaign.
