
Smith Brothers – Banner

Smith Brothers were looking to console sad, feeble, coughing Americans. But, just like switchboard operators, chimney sweeps, clock winders and my dad, Smith Brothers Cough Drops were lost in time.
America’s first cough drop needed help increasing brand awareness in retail stores. They also needed to loudly position their products in a crowded shelf space and breathe new flavor into a historic brand.
Our campaign focused on driving foot traffic to Rite Aids and specifically targeted the Rite Aid corporate office to show buyers we were serious about being silly.
Building off of the history of the brand and the aesthetic of the packaging, we needed to remain consistent yet really give some life to these old bearded dudes.
The strength of the Smith Brothers brand has always been wit, history, crude humor, and a bold approach to messaging. In addition to the ads, we created a “newspaper” website where customers could literally hear the voices of Trade and Mark. Warning…may not be suitable for children.