Our game plan is to seamlessly integrate ourselves into Delta V’s office so much that visitors ask us where the bathroom is.
We replaced the vacant spot left by a terrific in-house marketing person with 10 of our people, each with different skill sets. Then we begun a plan and process that turns their marketing department into a well oiled machine.
At a high level we recreated their positioning statement based on a customer survey and lot of heady table talk. At a low level we lick the stamps for their Christmas cards.