Workout Anytime – Body
A Fitness Center Campaign.
Workout Anytime gyms are open 24 hours a day, 7 days a week to help you meet your fitness goals. Offering cardio, personal training, tanning and more, they have more than 1,000 locations nationwide and we worked specifically with eight locations.
They were looking to increase awareness of their group training classes for new members, current members and the active older adult community.
We set up three separate campaigns: new members, current members and active adult. For new members, we geofenced competitors (other gyms, workout studios), for current members, we fenced the Workout Anytime locations and for the active adults, we fenced senior centers, etc. We also set up three separate landing pages for each group and directed ads to the appropriate page to have the person fill out the information form to have an associate of the gym contact them.
From October to January we delivered 3,365,043 impressions, 6,731 clicks, .20% CTR and 1,415 conversions. We also delivered 75 form fills.
Geofencing | Creative | Web Development | Digital Ads
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