National Gypsum – Hero

National Gypsum

National Gypsum – Body

A Customer Engagement Campaign.

National Gypsum is a nationwide company that sells drywall and interior finishing products. They needed to generate buzz around a new product and switch customers currently using their competitor’s brand.

Our Strategy.

We researched the building process and when and where potential customers would be on a particular job site. We chose certain cities that had high activity and better sales reps who would be on board. We then wrapped a truck, filled it with giveaways and paid a bilingual speaker to show up on job sites recommending they try the new product. We soon created buzz every time the ProForm truck came into a job site. One year we also included scratch and win cards that dictated which prize a customer got (if they submitted their data.)

Strategy | B2B Customer Engagement | Purchasing Giveaways

Brand Collateral.

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Arthur Elliott is a human-centric, idea-driven creative agency, ranking in the top ten of advertising agencies in Charlotte, North Carolina. With years of expertise in digital advertising and brand design, Arthur Elliott brings a unique slant – along with strategy, creative, data and digital technologies – to developing brands and businesses that will stand out in the world.

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