NAPA District Local – Body
A Hyper-Local Campaign.
NAPA has 6,000+ NAPA AUTO PARTS stores and 57 distribution centers in the U.S. that are all known for quality parts and unmatched parts availability. This program was for HQ locations only that are scattered within local communities throughout the U.S.
NAPA wanted to explore reaching the communities that surrounded their stores in an extremely hyper-local way and gain market share.
We utilized Geo-Fencing to target nearby competitors for each NAPA HQ location. From there we served NAPA ads complete with the store’s location and watched to see who went (converted) into NAPA.
Strategy | Landing Page Development | Programmatic Ads
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