NAPA District Local – Hero

NAPA District Local

NAPA District Local – Body

A Hyper-Local Campaign.

NAPA has 6,000+ NAPA AUTO PARTS stores and 57 distribution centers in the U.S. that are all known for quality parts and unmatched parts availability. This program was for HQ locations only that are scattered within local communities throughout the U.S.

NAPA wanted to explore reaching the communities that surrounded their stores in an extremely hyper-local way and gain market share.

Our Strategy.

We utilized Geo-Fencing to target nearby competitors for each NAPA HQ location. From there we served NAPA ads complete with the store’s location and watched to see who went (converted) into NAPA.

Strategy | Landing Page Development | Programmatic Ads

Brand Collateral.

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Arthur Elliott is a human-centric, idea-driven creative agency, ranking in the top ten of advertising agencies in Charlotte, North Carolina. With years of expertise in digital advertising and brand design, Arthur Elliott brings a unique slant – along with strategy, creative, data and digital technologies – to developing brands and businesses that will stand out in the world.

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