NAPA Cash – Hero

NAPA Cash

NAPA Cash – Body

The Greatest B2B Program Ever.

Over 80% of NAPA Auto Parts business is wholesale. So, they are constantly looking for a solid program to reach new customers and exciting ways to stay engaged with their existing buddies. We all know, no matter how loyal the customer is…they are constantly getting hit up by the competition. In fact, even right now, someone from AutoZone might be reading this. (We can tell because we have software on this website that tells us who you are).

Our Strategy.

Keep it simple. Cut through the clutter. On the service this is your typical scratch and win. But it goes much deeper by offering the customer cash…rather, “NAPA cash”, that they can use towards a retail purchase. So, in a way, the store is double dipping. They get the wholesale purchase AND then a retail purchase later. And who doesn’t love to scratch and win! We’d say more, but the AutoZone guys are reading this. (They still haven’t figured out how to sell to wholesale customers).

Strategy | Printing | Design | Activation

Brand Collateral.

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Arthur Elliott is a human-centric, idea-driven creative agency, ranking in the top ten of advertising agencies in Charlotte, North Carolina. With years of expertise in digital advertising and brand design, Arthur Elliott brings a unique slant – along with strategy, creative, data and digital technologies – to developing brands and businesses that will stand out in the world.

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