Arthur Elliott

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    NAPA Auto Parts

    Automotive Retail

    • Brand Identity
    • Content Creation
    • Creative Design
    • Digital Strategy
    • Multi-Location Marketing
    • Social Media

    Local Strategy. National Impact. And $100M in Sales to Prove It.

    The Challenge

    NAPA has 100 years of brand equity—and 2,500 independently owned stores making their own daily marketing decisions. That means every campaign needs to do more than look good. It needs to move product, market by market.

    Our challenge: align this powerful national brand with thousands of local realities, and help each store succeed without sacrificing NAPA’s scale, consistency, or credibility.

    Our Strategy

    Build a human, high-performance system for distributed marketing.

    • Personalized Store
      Outreach We don’t wait for stores to call—we call them. Monthly. With proactive support, local strategy, and timely activation guidance.
    • Modular Campaign
      Frameworks Flexible programs tailored to local needs—regional promos, seasonal pushes, and market-specific efforts that preserve brand consistency.
    • The Markitect Platform
      An intuitive, brand-safe creative tool that lets store owners generate compliant flyers, ads, and signage in minutes.
    • Smarter Co-Op Activation
      We simplify strategy, creative, and submission—so stores actually use co-op funds, not leave them on the table.
    • The Waterfall Model
      Start with high-impact basics, then layer on complexity—without overwhelming the field.
    • Full-Funnel, Channel-Agnostic Support
      AE360 digital, social, paid, POS—we deploy wherever results are needed.
    • Trusted Field Partnerships
      We’re aligned with HQ but credible in the field—bridging gaps, resolving friction, and earning trust.
    The Results

    NAPA’s Mixed Modeling Study says it best:

    • $107.7M in incremental sales
    • $7.3M in total spend
    • 1,475% ROAS | $40.9M ROI
    • Thousands of locally customized campaigns deployed
    • Co-op usage up, sales lifted, owner engagement deepened
    • Store owners now see marketing as a tool, not a burden
     
    $107.7M
    Additional sales on a total spend of $7,300,000
    1,475%
    ROAS
    $40.9M
    ROI
    Why It Matters

    This isn’t plug-and-play. It’s hands-on, relationship-based marketing for one of America’s most complex retail ecosystems. We help national brands operate like local experts—confidently, clearly, and at scale.