Case Study – Content – TRiYON Performance
TRiYON Performance is a triathlon and running coaching service founded by 20x IRONMAN® Jamey Yon. We were asked to help build the business from the ground up, starting with a digital presence and continuously amplifying the brand throughout Charlotte and ultimately nationally.
Case Study – Content Two – TRiYON Performance
Cross-channel marketing, leveraging the local community.
We first defined TRiYON Performance’s niche. What would make this organization stand out from the evident competition? Who would be interested in this service? Once we focused in on our target audience, our messaging, branding and promotions all fell into place. Combining weekly email marketing, targeted social media advertisements and continuous grassroots efforts throughout Charlotte, the TRiYON brand has quickly become one of the most talked about and respected brands in the community, and the growth has just begun.