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Case Study – Banner – NAPA Auto Parts

Case Study – Content – NAPA Auto Parts

NAPA Auto Parts

NAPA is a Fortune 200 company distributing more than 400,000 auto parts across 6,000 national stores, 64 distribution centers and 13,000 affiliated NAPA AutoCare repair facilities. Our duties for NAPA include web development, digital marketing, database marketing, sales promotions, social media management, sales process, strategy and B2B marketing. We are the local marketing team for 30 out of the current 64 distribution centers, or 3,000+ independent stores.

Case Study – Content Two – NAPA Auto Parts

Our Strategy

National advertising programs activated at a local level.

Arthur Elliott works with each district to develop and execute highly targeted, locally focused programs. These include local direct and digital mail, digital ads, programmatic ads, local venue and event sponsorships, and more. We’ve also implemented a sophisticated data collection system to capture and leverage prospect information. We successfully take the national NAPA brand down to the hyper-local level.

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