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Case Study – Banner – Charlotte Country Day School

Case Study – Content – Charlotte Country Day School

Charlotte Country Day School

Charlotte Country Day was looking for a way to attract prospective parents to their upcoming open houses. They employed Arthur Elliott to develop a digital strategy to inspire their target audiences to “convert,” or sign up for these open houses, increasing attendance and ultimately applications for the independent school.

Case Study – Content Two – Charlotte Country Day School

Our Strategy

Communicate brand pillars and educational differentiators to prospective parents.

Paralleling traditional inbound marketing efforts which included emails and organic social posts, Arthur Elliott developed a targeted media buy. Using specific outlets, segmentations and creative messages, the campaign went into full effect. This initial campaign was the highest attended open house for Charlotte Country Day School to date. We have continued this positive momentum and now assist with all of the school’s targeted, digital media advertising efforts.

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