Spirits of Alchemy

Premium Cocktail Mixers (CPG/Retail)

  • Brand & Packaging Design
  • Digital Experience
  • Event Strategy
  • Geo-Targeted Campaigns
  • Local Market Activation
  • Retail Enablement

Sensory-First Marketing Designed to Win Market by Market.

The Challenge

Spirits of Alchemy launched with a bold goal: carve out premium shelf space and win loyalty in local cocktail communities across the U.S.

With a small team and high-end positioning, they needed a system to scale impact—without sacrificing craft, clarity, or cohesion.

Our Strategy

Build a sensory-driven brand that moves—digitally and locally.

  • Brand & Packaging
    Created a premium packaging system with shelf impact and co-branding options for key retail partners.
  • Regional Launch Strategy
    Identified 10 early-entry markets and built custom activation kits with signage, POS, and field training.
  • Digital-First Storytelling
    Launched a geo-smart website with embedded Spotify playlists and QR codes tied to retail and event experiences.
  • Multi-Channel Campaigns
    Ran paid and influencer campaigns tailored by region—connecting online content to in-person discovery.
The Results

From boutique shelves to community festivals—every moment landed.

  • 2 SKUs sold out within weeks of launch
  • 10+ regional markets activated with localized programs
  • Secured premium shelf space in multi-state retail network
  • Featured in local media and cocktail subscription boxes
  • 10+ festivals drove trials, social buzz, and brand advocacy
Why It Matters

For fast-growing CPG brands, scale doesn’t mean losing soul. Spirits of Alchemy proved that when you pair sensory storytelling with market-specific strategy, you don’t just show up—you stick.