Smith Brothers
Creative Design, Digital Media, Social, Website
A beloved heritage cough drop brand was struggling to resonate with the new generation, losing relevance and shelf space. So, we turned to humor. Bold humor.
Laughter is the best medicine…so suck on this.
Smith Brothers, America’s literal first cough drop, was looking to console sad, feeble, coughing Americans. But, just like switchboard operators, chimney sweeps, and clock winders, Smith Brothers Cough Drops were lost in time. We created a wit-based campaign backed by history that focused on driving foot traffic to Rite Aid stores — specifically targeting the Rite Aid corporate office to show buyers we were serious about being silly.
We elevated Smith Brothers across all social media platforms with geofencing, OTT/CTV ads, and display ads that brought in 3,250,935 total impressions of some kick-ass ads. If that wasn’t enough, we drove 9,174 in-store foot traffic actions, and…made people laugh. Which is something the cough drop industry hasn’t done in a long time.
