Radford Racing School
Branding, Creative Design, Digital Media, Social
Radford Racing School is surrounded by miles of pavement and Arizona desert. It’s where tires are smoked, hearts leap, and lunches are lost. They needed our help to find and invite those looking to add another layer of rubber to their track.
You must wear a helmet for this.
Radford Racing School offers luxury high-performance driving experiences to motorsports enthusiasts, corporate clients with a passion for racing, performance car enthusiasts, and thrill seekers. That’s a mouthful, but that’s our job. We first did our research and created a brand strategy, then buyer personas, and a media plan. We then ran digital campaigns targeted at “Experience Junkie Joes,” “Unlimited Funds Franks,” and “Skill Seeker Sams,” and made everyone’s life just a little bit more interesting.
