Radford Racing School

High-Performance Driving / Experiential Luxury

  • Audience Strategy
  • Campaign Platform
  • Conversion Funnels
  • Geo-Targeted Digital Strategy
  • Paid Media
  • Persona Development

One Location. High-Speed Growth. Powered by Multi-Local Strategy.

The Challenge

Radford is a luxury motorsport experience in the Arizona desert. With most bookings coming from within a few hours of the track, success depends on precise, regionally-tuned marketing.

But Radford needed more than local ads. They needed a system—a strategy built to identify buyer mindsets, optimize media, and convert intent into high-consideration purchases. That’s where our multi-location expertise came in.

Our Strategy

Treat one track like 300—and engineer for performance.

  • Persona-Led Targeting
    Created buyer personas like Experience Junkies and Skill Seekers to guide creative, spend, and messaging.
  • Geo-Optimized Campaigns
    Launched paid search, social, and AE360 campaigns by drive-time and feeder market—tuned for local behavior and purchase readiness.
  • “Discover Driving”
    Campaign A unifying brand idea built around transformation—scalable across OOH, social, and search.
  • Conversion-Driven Landing Pages
    Built high-impact pages aligned to persona, course, and conversion stage—designed to move prospects through the funnel.
  • Segmented Performance Reporting
    Delivered insights by region, audience, and channel—turning campaign data into growth strategy.
The Results

A mission-driven brand ready for national scale.

  • 1,900+ digital conversions across paid channels
  • $1M in revenue from one Black Friday campaign
  • 163K+ new email subscribers; $78K attributed to email
  • Local insights driving ongoing campaign efficiency
  • Scalable strategy for continued regional growth
Why It Matters

Radford proves what we believe: You don’t need hundreds of locations to use multi-location thinking. Just the right system—and the right strategy to scale it.