Multi-Local Social – Selling From the Feed to the Front Counter.
The Challenge
NAPA had brand power—but not a social presence to match. With 2,500 independently owned stores, each with different skill levels and social habits, creating a unified, engaging social media strategy felt almost impossible.
They didn’t just need posts. They needed participation. Personality. And performance.
Our Strategy
Shift the focus from promotion to connection.
- Engagement-First Content
We replaced heavy CTAs with stories, humor, and local relevance—building trust before pushing product. - Multi-Location Flexibility
Content was designed to resonate in Denver and Des Moines—without losing brand voice. - Owner Enablement
Delivered training, templates, and real support—because toolkits alone aren’t enough. - Platform-Level Consistency
Created calendars and systems that scaled, while allowing stores to stay authentic.
