NAPA Auto Parts

Automotive Retail

  • Content Development
  • Engagement Optimization
  • Local Enablement
  • Performance Reporting
  • Social Strategy
  • Training & Support

Multi-Local Social – Selling From the Feed to the Front Counter.

The Challenge

NAPA had brand power—but not a social presence to match. With 2,500 independently owned stores, each with different skill levels and social habits, creating a unified, engaging social media strategy felt almost impossible.

They didn’t just need posts. They needed participation. Personality. And performance.

Our Strategy

Shift the focus from promotion to connection.

  • Engagement-First Content
    We replaced heavy CTAs with stories, humor, and local relevance—building trust before pushing product.
  • Multi-Location Flexibility
    Content was designed to resonate in Denver and Des Moines—without losing brand voice.
  • Owner Enablement
    Delivered training, templates, and real support—because toolkits alone aren’t enough.
  • Platform-Level Consistency
    Created calendars and systems that scaled, while allowing stores to stay authentic.
The Results

From forgettable to follow-worthy.

  • Engagement rate grew from 0.76% → 2.65%
  • Reactions ↑ 124%
  • Comments ↑ 46%
  • Shares ↑ 25%
  • Link clicks ↑ 65%
  • Thousands of stores now part of a national brand story—with local personality
 
1.89%
Engagement rate growth
124%
Increase in reactions
65%
Increase in link clicks
Why It Matters

National brands don’t win on social by saying more. They win by saying it smarter—and more personally. NAPA’s success proves what happens when local voices and national strategy truly work together.