NAPA Auto Parts
Creative Design, Digital Media, Social
Cars. Social media. Social media accounts about cars. It’s one thing to blindly post content and another to truly understand what your audience wants.
Less product pushing. More personality.
It’s easy to keep scrolling if the content doesn’t grab your interest in the first .03 seconds. That’s where we come in. Sometimes an awareness campaign is more impactful than a product post. Of course, you need to sprinkle in product posts here and there, but posts that encourage consumer engagement with less of a CTA build brand trust and engagement, which translate to more sales in the long term.
It takes time to learn about your followers and what gets them excited to interact. And that information isn’t in Facebook analytics, you have to look for it. In 2022, our overall NAPA Facebook engagement was .76%. We grew that to 2.65% in 2023. Statistically, anything over 1% is considered a good Facebook engagement rate — 2.65% — EXCELLENT. We grew reactions by 124%, comments by 46%, post shares by 25%, and link clicks by 65% in 2023.
