Local Strategy. National Impact. And $100M in Sales to Prove It.
The Challenge
NAPA has 100 years of brand equity—and 2,500 independently owned stores making their own daily marketing decisions. That means every campaign needs to do more than look good. It needs to move product, market by market.
Our challenge: align this powerful national brand with thousands of local realities, and help each store succeed without sacrificing NAPA’s scale, consistency, or credibility.
Our Strategy
Build a human, high-performance system for distributed marketing.
- Personalized Store
Outreach We don’t wait for stores to call—we call them. Monthly. With proactive support, local strategy, and timely activation guidance. - Modular Campaign
Frameworks Flexible programs tailored to local needs—regional promos, seasonal pushes, and market-specific efforts that preserve brand consistency. - The Markitect Platform
An intuitive, brand-safe creative tool that lets store owners generate compliant flyers, ads, and signage in minutes. - Smarter Co-Op Activation
We simplify strategy, creative, and submission—so stores actually use co-op funds, not leave them on the table. - The Waterfall Model
Start with high-impact basics, then layer on complexity—without overwhelming the field. - Full-Funnel, Channel-Agnostic Support
AE360 digital, social, paid, POS—we deploy wherever results are needed. - Trusted Field Partnerships
We’re aligned with HQ but credible in the field—bridging gaps, resolving friction, and earning trust.
