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From our very first conversations with Medina McKelvey, it was clear they were already a remarkable firm: entrepreneurial lawyers dedicated to peacemaking, with deep expertise in employment litigation and a sincere commitment to altruism.

Our job was to amplify their authenticity clearly and powerfully—without ever compromising their sincerity.

We leaned into boldness. Medina McKelvey’s choice of vibrant orange, opposite the industry’s standard conservative blues, became the cornerstone of a design system that could not be ignored. With bold typography and clean, modern graphic design, we created a visual identity that echoed their values of clarity, innovation, and confident expertise.

Our multi-location marketing expertise enabled us to tailor Medina McKelvey’s digital presence effectively across various California markets, ensuring consistent branding with localized relevance. Across digital platforms—including LinkedIn, Facebook, and Instagram, complemented by targeted Google Ads campaigns—we positioned Medina McKelvey as sharp, modern, and distinctly expert.

The content we developed consistently emphasized their unique value proposition: a resolution-first model that significantly reduces litigation stress, duration, and expense. Our strategic account management provided the personalized support and local adaptation strategies to ensure consistent execution across diverse locations, enabling the firm’s senior partners to remain focused on their clients and mission.

We actively tracked critical KPIs, including:

• Website traffic growth and engagement metrics
• Social media follower growth and engagement rates (shares, likes, comments)
• Conversion rates from digital inquiries to client consultations
• Client acquisition rates from targeted digital campaigns

Our collaboration directly supported the firm’s three main strategic priorities:

1. Clearly communicating their vision and mission without losing credibility or sophistication.
2. Reaching and appealing to larger clients who value their innovative approach.
3. Streamlining their messaging and branding to enhance market reach and perception across multiple geographic locations.

The refreshed Medina McKelvey brand resonated deeply within their market:

• Significant brand recognition increase, enabling them to pitch and secure larger, more sophisticated clients across multiple California markets, effectively transitioning the firm toward the higher-value clientele they desired.
• Elevated social and digital engagement, with a 45% increase in website traffic and a 60% rise in LinkedIn engagement metrics within the first year.
• Noticeable growth in consultation inquiries (35% increase) directly attributable to clearer messaging, memorable branding, and strategically localized digital campaigns.

• Bold, differentiated visual identity built around vibrant orange and striking typography
• Clearly defined digital presence emphasizing resolution-focused messaging tailored for multi-location execution
• Robust social media strategy leveraging LinkedIn, Facebook, Instagram, and Google Ads with localized market customization
• Customized strategic account management enabling seamless brand rollout and continuous alignment across multiple locations

Medina McKelvey’s refreshed brand wasn’t merely aesthetic; it was deeply strategic, clearly aligned with the firm’s foundational values, and designed explicitly for market differentiation across multiple regions. By clearly articulating their innovative, resolution-first model through effective multi-location marketing strategies, the firm has become increasingly appealing to sophisticated clients who demand efficiency, expertise, and localized relevance.

Ultimately, Medina McKelvey is now positioned exactly as intended: clear, bold, innovative—and unquestionably unique in a marketplace filled with traditional competition.