A Bold Legal Brand Built to Scale Across California.
The Challenge
Medina McKelvey was built on something rare in litigation: resolution over conflict. But their unique approach—altruistic, collaborative, and focused on peace—wasn’t coming through.
In a market saturated with traditional law firms and conservative branding, they needed to stand out. And they needed a marketing system that could scale across California without losing authenticity or relevance.
Our Strategy
Build a bold brand around a calm mission—and make it move.
- Visual Identity
A vibrant orange palette and bold typography broke with legal industry norms—mirroring their clarity and confidence. - Messaging System Framed their resolution-first model as modern, strategic, and client-smart—positioned for multi-location resonance.
- Digital Presence Rebuilt web and social platforms to amplify their value prop across LinkedIn, Facebook, Instagram, and Google Ads.
- Local Adaptation Used our multi-location framework to tailor messaging and campaigns to markets across California.
- Performance Tracking Measured growth in traffic, engagement, consultations, and client acquisition tied to campaign reach and content quality.
