From Supplier to Solution, Showing Up Beautifully in Every Location.
The Challenge
Matrix Frame builds stunning illuminated display systems used in showrooms, stadiums, retail flagships, and more. But while the product delivered visually, the brand was under-leveraged.
Matrix Frame was too often spec’d as a vendor, not seen as a partner. With a growing dealer network and enterprise demand rising, they needed a brand and marketing system that could match the scale, flexibility, and speed their clients required.
Our Strategy
Turn a premium product into a scalable platform.
- Strategic Repositioning
From lightbox provider to visual partner for multi-location brands—focused on consistency, speed, and simplicity. - Multi-Audience Messaging
Tailored by vertical (retail, auto, cultural) and buyer type—from creative leads to procurement teams.
- Dealer Program Redesign
Brand-compliant sales decks, pricing tools, visual assets, and templates—ready for field use, anytime, anywhere.
- Trade Show as Showcase
Designed a booth built entirely from Matrix Frames—repurposable for regional activations and dealer demos.
