F3 Energy

CPG • Functional Beverages

  • Brand Strategy
  • Field & POS Activation
  • Influencer Marketing
  • Messaging Architecture
  • Paid Media
  • Retail Launch
  • Social Content
F3 Energy Fuel for Focus

Focusing a Beverage Brand to Hit the Shelf Running.

The Challenge

The performance beverage aisle is crowded—with caffeine, claims, and copycats. Enter F3: a dual-function product line built around mental performance—not just physical hype.

  • F3 Energy:
    Clean, sustained energy for outer performance.
  • F3 Mood:
    Calm, focused clarity for inner control.

Premium-priced. Zero brand awareness. And heading straight into hundreds of C-stores, wellness shops, and specialty retailers nationwide.

F3 needed a strategic foundation to compete—not just for shelf space, but for mindshare.

Our Strategy

Treat it like a national brand from day one.

  • Brand Positioning
    Clarity-First Performance. Not chaos. Not crash. Just command.
  • Portfolio Architecture
    Energy for external mastery. Mood for internal clarity—unified under one brand idea.
  • Retail-Ready Messaging
    Tailored by channel, region, and audience—from yoga-goers to jobsite pros.
  • Geo-Targeted Campaigns
    Digital and paid media aligned to retail footprint, audience intent, and behavioral triggers.
  • Field & POS Toolkit
    Shelf talkers, cooler decals, flavor guides, and display kits for easy retail activation.
  • Influencer Activation
    20M+ combined reach across wellness, lifestyle, and performance categories.
The Results

A startup that showed up like a seasoned player.

  • 300+ retail locations live at launch
  • Full POS toolkit in use coast to coast
  • High reorder velocity driven by audience-aligned messaging
  • Brand scored high on clarity, confidence, and control
  • A launch system built for rapid scale
Why It Matters

F3 didn’t win by shouting—it won by showing up smart.

With a brand-first system, segmented creative, and multi-location precision, it proved what emerging beverage brands really need: clarity that converts and strategy that scales.