Blue Wolf
Branding, Creative Design, Website
Blue Wolf, an industrial cleaner brand, needed a refreshed, sharper, “cleaner” look.
Clean and simple.
(With an attitude only achieved from years underground. Literally.)
We embraced Blue Wolf’s coal mining birthplace and emphasized the brand’s ability to clean any space, floor, tool or task. Vibrant imagery showcased the product’s effectiveness in a variety of industrial settings. Our messaging focused on the product’s ability to “refresh, renew, and revitalize.” And we amplified a brand voice of straightforward everyday language to give Blue Wolf a super-approachable personality.
The campaign successfully repositioned the brand as a reliable and effective industrial cleaner. By emphasizing the product’s refreshing power and get-it-done-right approach, we drove brand awareness, increased consumer trust, and generated significant sales increases at retail. Clearly, a fresh perspective can make all the difference.
