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It’s safe to say that most law firms have a similar look, feel, vibe…the phrase “looks like a law firm” is even used to describe brands in other industries. But Medina McKelvey isn’t like any other law firm. They’re big, bold, clear, and bright — and needed to feel big, bold, clear, and bright. So, we pumped up the graphics and made the type hard to ignore. It doesn’t hurt that they were already using the color orange — which is unapologetic and the exact opposite color most law firms use…blue. Our goal with Medina McKelvey was always: you can’t miss it, you’re going to open it, you have to reach out. And it’s safe to say we succeeded.