MPEC
Branding, Creative Design, Website
A brand that houses other brands. An LLC that houses many franchises. An example of brand architecture and how to implement cultural change through…a strong brand.
Every Part
MPEC was growing and acquiring new businesses/franchises at an outrageous rate. Imagine if everything in your job looks the same, but you suddenly get a paycheck from a new company. You may work at NAPA or Ace Hardware, but you now work for MPEC. With so much growth, there was a gap between the MPEC corporate entity and the field. Internal brand qualities were muddled, accountability was lost, processes had to be established, and employees had to figure out what MPEC stood for. We began by defining who MPEC was as a brand. We determined brand qualities, mission and vision statements, and built an internal theme to address it: Every Part. Not only did this pay homage to the part industry, but it became a rallying cry around what WAS important — EVERY PART. Every part of the process. Every part of the community. Every part we deliver…we are all every part. We then set out to activate and launch EVERY PART.
