Focusing a Beverage Brand to Hit the Shelf Running.
The Challenge
The performance beverage aisle is crowded—with caffeine, claims, and copycats. Enter F3: a dual-function product line built around mental performance—not just physical hype.
- F3 Energy:
Clean, sustained energy for outer performance. - F3 Mood:
Calm, focused clarity for inner control.
Premium-priced. Zero brand awareness. And heading straight into hundreds of C-stores, wellness shops, and specialty retailers nationwide.
F3 needed a strategic foundation to compete—not just for shelf space, but for mindshare.
Our Strategy
Treat it like a national brand from day one.
- Brand Positioning
Clarity-First Performance. Not chaos. Not crash. Just command. - Portfolio Architecture
Energy for external mastery. Mood for internal clarity—unified under one brand idea. - Retail-Ready Messaging
Tailored by channel, region, and audience—from yoga-goers to jobsite pros. - Geo-Targeted Campaigns
Digital and paid media aligned to retail footprint, audience intent, and behavioral triggers. - Field & POS Toolkit
Shelf talkers, cooler decals, flavor guides, and display kits for easy retail activation. - Influencer Activation
20M+ combined reach across wellness, lifestyle, and performance categories.
