From Global Innovation to Local Recommendation.
The Challenge
TOPDON is a diagnostics tool brand born in China—but to win in the U.S., it had to do more than translate. It had to connect.
Mechanics don’t respond to global polish—they respond to precision, humor, and authenticity. We needed to make TOPDON’s message land in shops, parts counters, and online carts across the country—without losing the edge that wins trust on the floor.
Our Strategy
Inject personality. Drive precision. Speak shop fluently.
- Localized Brand Voice
Rewrote all creative for U.S. market with shop-floor tone—gritty, clear, and a little bit cocky. - Shop-First Content
Ecosystem Built a social playbook full of memes, product demos, and mechanic-tested humor. - Geo-Targeted Paid Media
Ran search and social campaigns tuned to top tool-buying regions and retail zones. - Segmented Email Flows
Built nurture paths for everyone from curious techs to diagnostics obsessives. - Retail Messaging Systems
Adaptable frameworks by store, region, and product line—built for scale, designed for the aisle.
