Sensory-First Marketing Designed to Win Market by Market.
The Challenge
Spirits of Alchemy launched with a bold goal: carve out premium shelf space and win loyalty in local cocktail communities across the U.S.
With a small team and high-end positioning, they needed a system to scale impact—without sacrificing craft, clarity, or cohesion.
Our Strategy
Build a sensory-driven brand that moves—digitally and locally.
- Brand & Packaging
Created a premium packaging system with shelf impact and co-branding options for key retail partners. - Regional Launch Strategy
Identified 10 early-entry markets and built custom activation kits with signage, POS, and field training. - Digital-First Storytelling
Launched a geo-smart website with embedded Spotify playlists and QR codes tied to retail and event experiences. - Multi-Channel Campaigns
Ran paid and influencer campaigns tailored by region—connecting online content to in-person discovery.
